VITG Website Refresh
Significant growth, acquisition and new capabilities left VITG with a website that no longer represented their business. A brand refresh and a complete website overhaul are now positioning them more effectively than ever with their ICP.
An align.me client for over a decade, Virtual IT Group (VITG) supports SMEs across Australia with Managed IT, Managed Security and more. In the last year, they have grown exponentially, acquiring three businesses and expanding their service offerings and capabilities.
WHAT WE DID:
The challenge
In a very short time, VITG’s website went from ‘good enough’ to falling well short of their requirements. Having achieved enterprise-level growth, they needed an online presence that matched. Their existing website was also not optimised for SEO, which had become a key focus for VITG and their marketing strategy.
The strategy
In order to implement a strong SEO strategy and ensure their website properly reflected their business growth and capability, the only suitable way forward was a brand refresh and a complete website overhaul.
The work
With their current web presence unable to properly represent VITG as a company, the first step was to evolve their brand to reflect their new growth.
Branding
Our designers:
The result
VITG now have a website that is as exciting, comprehensive and high-tech as they are. Their new Enterprise-level site includes all their service capabilities, beautiful UX, and an online presence they can be proud of.
We have achieved first-page Google results for several pages, meeting VITG’s SEO goals and improving their organic reach. They are now not only prepared for future growth but set up to fast-track it.
Website
Once the new branding was approved by VITG, align.me’s designers used it to create three distinct design options for their website home page, working with the VITG team to land on the right look and feel before building out the rest of the site. As an innovative, market-leading provider, we looked to incorporate modern animation and design elements to add to the website’s UX.
Our copy & SEO specialists:
Our web developers:
