Personas and Segments: Let’s Not Get Them Twisted
Alright, let's have a chat about something I've noticed cropping ...
Road Testing a Problem Statement with B2B Customers: Two Paths to Consider
The centre of your go-to-market strategy is not your products ...
From Tactical to Strategic: A Marketer’s Journey
Six years ago, we hired an eager intern who was ...
AI in Business: Balancing Innovation and Responsibility
Artificial Intelligence (AI) has become a hot topic of conversation ...
Does Size Matter? Sizing your Funnel in Uncertain Economic Times
What changes about your sales and marketing funnel when the ...
align.me Celebrates its 25th Anniversary: Here’s the Story So Far
It’s been 25 years since align.me first came to fruition, ...
New year, New Plan: Building your 2023 B2B Marketing Strategy
A new year’s resolution is not just for personal ventures; ...
Pricing in an Inflated Market: Strategies for Optimising Price Increases
The 2020s continue to throw businesses into new and challenging ...
6 Things to Consider Before Using B2B LinkedIn Ads
B2B LinkedIn ads have the potential to be a goldmine ...
Is B2B Branding More Nuanced Than We Thought?
In his introduction to April's Referrers' and Thank You Lunch, ...