Why top sales people focus on priorities – not needs
When I started my sales career, I was taught that ...
How many leads do you need per campaign?
Calculating the number of leads needed for a B2B marketing ...
Write web content that gets read: 7 tips for B2B Marketer
Do you LOL and ROFL; perhaps you often exclaim ...
How to build mobile-friendly websites and emails
Your target market is increasingly reading your website on small ...
Social Media: A Team Effort Between Marketing & Sales
Surveys of B2B marketing budgets consistently show that a higher ...
Do face-to-face meeting quotas work?
Salespeople have a reputation for avoiding paperwork and administration. ...
B2B Sales: Is your funnel fighting fit or fundamentally flabby?
The “funnel” is one of the most powerful metaphors in ...
5 Reasons Why Events are a Must-Do B2B Marketing Tactic
At align.me, we run a lot of B2B marketing ...
B2B buyer behaviour is shifting – How B2B Marketers must adapt
Even experienced B2B marketers are finding the rapid shift to ...
If Alignment is a good thing, why is it so hard to achieve
It would be hard to find anyone prepared to argue ...