All customers love a freebie! Right? But, what happens when your good intentions backfire, and you’re left looking like the bad guy, as well as being out of pocket?
This week, Hugh shares a few personal stories and examines the relationship between discounting and customer service. He looks at the common mistakes companies make when trying to provide deep discounts, and how to offer these discounts without disappointing your customer.
Author - Hugh Macfarlane
Hugh Macfarlane is founder and CEO of align.me. He's the author of 'The Leaky Funnel', and hundreds of video blogs, papers and ebooks and a handful of research reports on all things alignment.