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It’s inevitable that prospects will leak from your funnel. But just because they aren’t ready to buy from you now, doesn’t rule out the possibility they will buy from you in the future. The success of your funnel is not shaped by your wins, but how you handle your losses.
In this week’s blog, Hugh shows you how to build a robust recycling program. Staying positioned with leaked buyers is crucial so that when the time comes to talk to them again, they are perfectly groomed for your offering.
Author - Hugh Macfarlane
Hugh Macfarlane is founder and CEO of align.me. He's the author of 'The Leaky Funnel', and hundreds of video blogs, papers and ebooks and a handful of research reports on all things alignment.