Training your marketers does little to help them generate leads that are more ‘acceptable’ to Sales, nor does increasing the training of your salespeople improve their ability to close. If this is the case, why bother investing in training at all?
In this week’s blog, Hugh explains why investing heavily in training for Sales and Marketing does deliver benefits, but not where you’d expect.
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Author - Hugh Macfarlane
Hugh Macfarlane is founder and CEO of align.me. He's the author of 'The Leaky Funnel', and hundreds of video blogs, papers and ebooks and a handful of research reports on all things alignment.