Seertech’s successful graduation
When Seertech Solutions was founded in 2003, its focus was clear – delivering worldclass learning and compliance management solutions to enterprises around the world.
For nearly two decades, Seertech relied exclusively on referrals and word-of-mouth to fuel its growth – speaking to the quality of their solution. They had no dedicated sales team and no structured marketing efforts.
In 2021, a private equity acquisition created a turning point. With new investment came a mandate for aggressive growth, requiring a fresh approach to sales and marketing.
Enter align.me.
SNAPSHOT:
The challenge
In its early days, Seertech Solutions operated with a lean team and limited resources, relying on the deep technical expertise of its founders. With Scott and Paul wearing multiple hats – from sales and product development to customer support – the company focused purely on survival. Marketing and sales efforts took a backseat as growth came organically through word-of-mouth and a key strategic partnership.
The challenge intensified when that strategic partner pivoted to become a direct competitor, cutting off a vital growth channel. At the same time, new private equity ownership brought heightened expectations for rapid expansion, forcing Seertech to rethink its entire go-to-market strategy.
The strategy
Through align.me’s Funnel Camp™ — a multi-day strategic workshop — Seertech uncovered gaps in their sales engagement process that marketing alone couldn’t fix. Hugh shifted the conversation to the fundamentals:
- What are you selling?
- How are you selling it?
- What problems are you solving for your market?
- How painful are those problems?
- For which part of the market will that idea most resonate?
- Why would your customers choose you?
By the end of the Funnel Camp, Seertech had a clear roadmap — a defined sales engagement process that informed a smarter, more effective marketing strategy.
“align.me tested and validated our thinking, rather than just agreeing with us”. – Scott Mahoney, Managing Director, Seertech Solutions
The work
With a solid sales and marketing strategy in place, the focus shifted to operationalising the agreed go-to-market plan that would drive brand visibility, generate demand, and support sales efforts.
Some execution highlights included:
The result
With align.me’s guidance, Seertech gained far more than just a marketing plan — they established a clear, strategic approach to sales and marketing that continues to deliver results.
A successful graduation
After years of success with align.me’s outsourced sales and marketing support, Seertech reached a pivotal point. The company recognised that to sustain long-term growth, it needed to invest in building an internal sales and marketing team.
align.me’s view? This is exactly what we were hired to do. Our job is to accelerate growth for our clients to the point where they no longer need us. When a business like Seertech reaches a scale where building an internal team is now the most strategic choice, or when they’ve been acquired by a larger company with its own sales and marketing infrastructure, we see it as a testament to the effectiveness of the foundation we’ve built together – and a clear victory.
“It’s a great testament, the business model that you’ve created, this almost incubator that helps organisations like us graduate. I think it’s awesome.” – Scott Mahoney, Managing Director, Seertech Solutions
