A B2B Marketing Qualified Lead is whatever Sales wants it to be
There is no 'correct' definition of a Marketing Qualified Lead ...
20 Best Practices all B2B Sales & Marketing Organisations Should Adopt
What separates the top-performing B2B sales and marketing organisations from ...
B2B lead generation: Why Sales and Marketing alignment produces better leads
The sales department wants the marketing department to provide more ...
How measurement can align Marketing and Sales
According to our benchmark study of 1,400 businesses, one in ...
7 Prescriptions for Aligning B2B Marketing, Selling and Buying
While the practice of aligning the B2B marketing, selling ...
Bridging the gap between marketing messages and sales conversations
I wrote late last year about the idea that ...
Social Media: A Team Effort Between Marketing & Sales
Surveys of B2B marketing budgets consistently show that a higher ...
If Alignment is a good thing, why is it so hard to achieve
It would be hard to find anyone prepared to argue ...
DemandCon 2012: Marketing & Sales Alignment Journey
Growing bigger requires you to make big decisions about changing ...
The Best Time to Align Marketing and Sales
If you sense that your revenue engine is under-performing and ...