Six Strategies for Sales and Marketing in 2012
The liquidity risks of 2008/9, public bailout, market nervousness and ...
The attributes marketers need to be revenue marketers
In the past few months a cool new term has ...
Why lead generation is time-wasting for B2B Marketers
Those of us who provide marketing services and solutions for ...
Account Ownership as an Alignment Indicator
Charles Besondy, President of Besondy Consulting & Interim Management, writes... ...
B2B Marketing and Sales Alignment: The Making of Concur
B2B marketing and sales professionals often hear about how they ...
B2B Marketing Aligns with Sales: Quelling Clash of titans
Hugh Macfarlane, Founder & CEO of align.me, writes... In B2B ...
Creating Convergence between sales and B2B marketing using Social Media
B2B marketing can be a thankless task. There is a ...
B2B marketing and sales alignment: How to expel the twin complex
Hugh Macfarlane, Founder & CEO of align.me, writes... B2B marketing ...
Putting a dollar-sign on B2B Marketing and Sales Alignment
Charles Besondy, President of Besondy Consulting & Interim Management, writes... ...
Why are sales and marketing not aligned?
Charles Besondy, President of Besondy Consulting & Interim Management, writes... ...