Terra Firma Email Outbound
Terra Firma industries wanted to drive demand for their new access structure range with a key audience. A customised email outbound campaign resulted in sales to two of Australia’s biggest companies.
It’s amazing what the right message sent at the right time to the right people can do. For Terra Firma, it meant $100k in sales in just 6 weeks.
WHAT WE DID:
The challenge
Terra Firma recently released a new range of access structure products manufactured with their innovative FRP technology, delivering sustainable, highly durable ramps, stairs, and walkways.
With nothing like it available in the market, their audience wasn’t exactly looking for it as a solution. So, Terra Firma needed to drive awareness of and demand for their new offering as a superior alternative to traditional solutions.
The strategy
The Terra Firma sales team had noticed in some recent conversations with both commercial and residential builders that they were looking for more affordable and efficient access solutions to meet rising costs and changing industry standards.
align.me suggested creating an outbound email campaign built around a carefully curated list of builders with customised messaging that would speak to their specific needs and how Terra Firma access structures could provide the perfect solution.
The campaign was tested across both LinkedIn and email to find which platform delivered more responses.
The work
The result
The campaign resulted in a sales pipeline of $250k across 11 opportunities of SQLs, with over $100k in sales already generated. Across the first six weeks of the campaign, Terra Firma received three sales-qualified leads, which expanded to 11 by the end of the campaign.
