Terra Firma Rebrand
Over 30 years, Terra Firma has grown from a small niche provider to a well-established player in the composite material market – making their longstanding branding no longer fit for purpose. A complete rebrand means now, more than ever, they know exactly who they are – and so do their customers.
A brand isn’t just aesthetics. Terra Firma was looking for branding that honoured their past accomplishments, would live up to their future goals, and looked, sounded, and felt like the company they’d worked so hard to build.
WHAT WE DID:
The challenge
Looking to make the jump from small business to large multi-solution vendor, Terra Firma recognised that their current brand no longer aligned with the vision of the business. They also had two websites that were out of date and not fit for purpose. But before they could update these sites, they needed to update their branding to reflect the innovation they had brought to the infrastructure industry and their position in the market.
The strategy
With plans to undertake an extensive website rebuild and add eCommerce functionality, we needed to ensure their new branding was appropriate and sustainable. We also needed buy-in from the entire business to ensure they lived the brand both internally and externally.
The work
Our designers initially created extensive style scapes and ran workshops with the Terra Firma team to identify a visual direction. Once this was determined, they worked to create design solutions that matched the agreed style. This included the development of:
Our copy resources then ran a messaging workshop with the Terra Firma team to build a deep and aligned understanding of who they are and how they want to position themselves. This led to the creation of a Verbal Identity document that outlined the style and tone of their messaging and how they talk about themselves and their work.
The result
The culmination of the design and messaging elements came together to provide Terra Firma with a whole new brand that they could champion and that would champion them. They now have all their products and offerings under one recognisable brand, with a consistent look and consistent messaging delivered across all business functions.
With their new brand incorporated into their new website, they are now able to position themselves as the innovators and industry leaders that they’ve become and reflect their capabilities better to their key audiences.
