In the latest episode of the Critical Few Actions podcast, align.me Co-Founder Brett Bonser joins John Downes to unpack the impact of sales and marketing misalignment — especially on your bottom line.
Whether you’re running a $10M business or closing in on $100M, there’s one clear theme: Mid-sized and enterprise-level companies can no longer afford to operate in silos.
In this episode, Brett shares:
- Why 83% of B2B buyers go with the first business they engage
- The impact aligned sales & marketing has on revenue growth
- Why early buyer engagement matters more than ever
- Why growth is about relationships — not just lead gen
- Practical ways to integrate AI into sales and marketing for scalable results
- How brute-force, AI-generated content could be hurting more than helping
If you’re a B2B business in that mid-size to enterprise level looking to accelerate growth, this episode is for you.
Tune in to the full conversation here.
Short on time? Get the 4-min breakdown here.
If you want to discuss the above topic with Brett Bonser further, click https://calendly.com/bbonser to view his calendar and confirm a time.
Author - Brett Bonser
It's rare to come across business leaders who have an intimate understanding of both sales and marketing - and yet, Brett Bonser's experience in facilitating hundreds of sales and marketing projects for some of the world’s biggest brands, proves that he truly is a Sales and Marketing expert.