There’s not enough honesty in business.
I want to tell you everything I know, exactly what I am doing, and why. And I don’t need to be prompted to be that transparent.
But is that really what you want?

There is so much technology available to me as a marketer to track what you are doing and what you are interested in. Not you as a statistic in an average anonymous behaviour indicator in my analytics software, but you as an individual business.

This week we’re exploring just how much I know about you, and how much of that you want me to share with you.
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Author - Hugh Macfarlane

Hugh Macfarlane is founder and CEO of align.me. He's the author of 'The Leaky Funnel', and hundreds of video blogs, papers and ebooks and a handful of research reports on all things alignment.