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It's no secret that we live and breathe B2B sales and marketing at align.me – which means we keep a close eye on what’s happening in the industry. Over the past couple of years, we’ve noticed an interesting change, where B2B businesses and thought leaders are recognising (or remembering) that branding and positioning are super…

It's quite an eye-grabbing statement to make - that a one page plan will bring in more results. But after 20+ years of shaping the sales and marketing of high growth businesses, our co-founder Hugh Macfarlane has found that brevity really does have merit. And this has never been more relevant than when it comes…

The buyer’s journey is a framework for thinking about the stages that a buyer goes through in the complex purchase typical in B2B. It allows sellers to arrange their tactics to best help their buyers navigate each of those stages and to measure their effectiveness at creating advantage as they do. Summarised as awareness, consideration, and decision, it is often broken down into further stages.