Taking good marketers
and making them great
We know that B2C and B2B marketing are vastly different – from buying influences to the buyer’s journey. So, where do you go to help your great B2B marketers get even better?
You go to Funnel Academy™.
We created Funnel Academy™ – a series of B2B marketing training workshops rooted in over 25 years of experience – to guide your team through strategy and execution and take your already great marketers to the next level.
We’ve trained thousands of marketers around the world
Welcome to Funnel Academy™
Our Funnel Academy™ B2B marketing training consists of multiple modules that offer a unique blend of strategic theoretical knowledge and practical implementation, all delivered in an engaging format.
Your marketers have the choice of working their way through the course as it’s designed for mixing and matching
modules to meet their specific training needs.
Funnel Academy™
is designed to help your team:
Assess the clients most appropriate for key account focus
Translate strategy into action through team and business alignment
Create winning B2B campaigns centred around the buyer’s journey
Set over-the-horizon objectives and charter
Develop best practice skills across the most common and effective B2B marketing tactics
Go from trainee to trainer with the planning facilitation module
Want to spread the Funnel Academy methodology around to other marketers? We offer Funnel Coach™ B2B marketing training to those who want to expand their consulting services by leveraging align.me’s Funnel Camp™ and Funnel Plan™ solutions.
