Who we are

Nick is a no nonsense, headphones on, get things done kind of guy (until lunch time, when the headphones come off and the banter comes out). Nick’s execution skills are extensive, his expertise lies in data and analytics, as well as LinkedIn advertising in-platform campaigns.

By utilizing both his technical skills and his ability to build great relationships, Nick delivers high-quality outcomes for his clients. Always keen to expand his knowledge across a diverse range of digital marketing platforms and new technologies, he is always the first to share new-found skills with the rest of the align.me team.

A self-professed sports fanatic, Nick’s talents reach far beyond marketing; in his downtime Nick plays in Victoria’s Hockey Premier League (just the highest level of hockey in the state).

Thought you knew the meaning of enthusiastic? Not until you’ve met Ary. Self-described as having “too many passions”, Ary is never not excited to try the latest thing, jump on the next project, or meet someone knew.

Coming to us with a Bachelor of Marketing in hand, Ary always new marketing was the place for him – perfectly combining his equal love for creativity and analytical work. Being able to work across multiple industries and ever-changing tactics and tools means he gets to learn a little bit of everything and never get bored.

A very obvious people-person, Ary’s strong communication skills and high-level love for organisation means he’s able to take on projects quickly and effectively, really connect with his clients and always strive to add as much value as possible.

We can’t imagine Ary ever getting angry, but were not about to test it – he’s a mixed martial artist and regularly practices Muay Thai. hi-YA.

Armed with a Bachelor of Business, a major in Marketing and more enthusiasm than you can poke a stick at, Hudson has everything he needs to be the next great B2B marketer.

Hudson is a very rare combination of data nerd and people person, making a career in marketing a no-brainer. All about the end result, Hudson is hell bent on delivering quality outcomes, smart solutions, and building problem-busting processes. He’ll win you over first with his personality and keep you hooked with his quick mind and silky skills.

And when he’s not busy conquering the marketing world? Well, you’ll find him hard at work looking after his 40+ children (plant children, that is) or getting injured on the football field.

Jiray studied a Bachelor of Business at Monash and majored in Marketing and Management. He wasn’t sure where this would take him, until an internship in marketing cemented his love of the craft.

He found himself thrown right into the deep end in his first marketing role, but, being an agile learner, he thrived in the environment. He loves being a part of the marketing process and seeing the results of a well–loved project from planning to execution and seeing tangible results.

Jiray likes to keep himself busy on the weekends by going on trips away and spending quality time with friends and family. When he’s not leaving tire marks on the highway, he’s checking out music and events around the city.

Téya came very close to being known as Ms. Brown – leaving a teaching degree to pursue Marketing. The draw of a fast-paced and ever-changing environment was too strong for Téya, and she’s found the challenge and excitement of agency life perfectly suits her innate creativity and adaptability.

Thankfully, the education industry’s loss is our gain.

Armed with a Bachelor of Business & Marketing and a hunger for knowledge, Téya has the drive, personality and skills required of a great marketer, and has quickly become a major asset to the align.me team and our clients.

Don’t let her age fool you – Téya is a serious history buff and a proud mother (to her fur child, of course).

Aaheli completed a Bachelor of Commerce (majoring in Marketing and Management) at the University of Melbourne. After joining align.me for her marketing intern period, we knew we couldn’t miss the opportunity to snap her up for our permanent team!

Aaheli’s skill and proficiency on social platforms and digital marketing software (coupled with self-confessed perfectionist tendencies) give her the perfect combination of talents for an up-and-coming marketing whizz. She enjoys exploring the intersection of popular culture and marketing’s influence on our daily lives, spurred on by her love of K-pop and the entertainment industry.

Aaheli likes to stay creative in her free time, making travel reels or beaded jewellery. She also enjoys thrifting and checking out cute cafes, making Melbourne the perfect city to work and play in!

Chiara joined the world of marketing after a Bachelor of Arts majoring in Media and Communications — and a brief detour considering journalism or entertainment. Having experienced B2B from a sales perspective, she took the plunge into a marketing internship and hasn’t looked back.

With a natural flair for communication and a background in theatre and public speaking, Chiara brings equal parts creativity and clarity to her work. She’s a confident writer and presenter who’s quick on the uptake and skilled at building rapport, whether it’s with clients or colleagues. She thrives in dynamic, fast-paced environments and is especially excited about growing into a role that shapes brand identity from the ground up.

When she’s not crafting campaigns or sparking ideas with the team, Chiara’s probably got music playing in the background while experimenting with a new recipe (rarely the same one twice). She’s also a keen solo traveller with her sights set on her next great adventure.

Ignacio’s path into marketing was global from the start. He studied in the US and UK, earned his Bachelor’s in Marketing and Digital Business in Spain, and has since worked across industries — from legal to sport-tech startups. Wherever he’s been, he’s brought the same mindset: curious, creative, and deeply analytical.

Fascinated by what drives people to buy and how businesses shape that journey, Ignacio thrives at the intersection of strategy and innovation. He loves digging into data, identifying patterns, and finding smarter ways to solve problems — especially when AI and automation are involved.

Now based in Australia, Ignacio is excited to continue building his expertise in digital marketing — and learning from the diverse clients he supports along the way.

Outside work, Ignacio is deeply committed to endurance sports, currently training for his dream challenge: completing an Ironman. When he’s not swimming, cycling, or running long distances as part of his rigorous training regimen, he enjoys hiking through nature and traveling when he can. He also happens to be part of a truly international family, with siblings spread across Mexico, Korea, and Spain — making family calls feel more like a global summit.

Specialising in developing objective-driven strategies, Anthony brings critical problem-solving skills to every campaign and project – from planning through to execution.

He leads a team of marketers and specialists, supporting their growth while driving milestones through effective leadership and project management. Focused on turning data into clear insights and actionable outcomes, he excels at making marketing not just smarter but more effective.

Outside of work, you’ll find Anthony on the soccer pitch (we hear he’s pretty good) or spending time with mates.

Jesse is a senior marketing strategist with more than a decade of experience shaping brands across Australia, Europe, and the US. He’s worked both in-house and agency-side, leading campaigns for global brands across technology, logistics, and sports. Before joining the team, Jesse co-founded the London-based marketing studio For Example, where he built and led a team of talented marketers and creatives.

Originally set on becoming a journalist, he quickly became fascinated by the world of marketing and everything that makes a brand memorable. These days, he draws on his cross-disciplinary knowledge to not only help brands stand out but also drive growth, influence, and revenue.

Always looking for smarter ways to move the needle for clients, Jesse brings the team sharp strategic thinking, a big-picture view, and a knack for creative problem-solving.

When he’s not deep in strategy, Jesse’s probably down the Great Ocean Road surfing, scuba diving, or digging through vinyl crates. He’s also a devoted (and long-suffering) fan of the most frustrating franchise in sports: the New York Knicks.

Asorthi comes to us with an extensive design background across various mediums such as print, digital, social media and web.

She discovered her passion for drawing and art at a young age, and it was only natural that she enrolled in a local art class, which led her to study for a Diploma in Design and, finally, a Graphic Design Course.

Her ethics focus on clean styles and engaging designs. She works mindfully towards innovation and excellence in projects for all her clients.

In her spare time, she finds that perfect balance of keeping active and indulging in lots of chocolate (after her daughters have gone to bed, so she doesn’t have to share with them).

Creative, curious and unafraid to get hands-on, Kate brings a wealth of experience from both in-house and agency environments.

With a background in retail, FMCG and internal communications, Kate has contributed to the design of a wide range of projects, including national in-store campaigns, employee engagement programs and creative campaigns. Before joining the team, she worked with some of Australia’s best-known retailers and organisations across projects for Coles, Target, Bosch or Kmart.

A self-described “jack of all trades… and hopefully master of most,” she thrives on variety and creative problem-solving. Whether it’s packaging, digital or large-scale event collateral, Kate enjoys applying design thinking to bring ideas to life.

Outside of work, you’ll find her at F45 most mornings, catching up over a strong coffee (or three), or mixing up a good negroni. Fun fact: early in her career, she travelled the world attending coffee championships – and she’s been chasing the perfect brew ever since.

Clara’s path to copywriting started with a Bachelor’s in Communication and Public Relations, followed by a Master’s in Advertising, and an early career in traditional ad land. But it was the fast-moving, story-rich world of digital that really captured her imagination. Since then, she’s helped businesses across Australia, North America and Europe find their voice — through content writing, conversion copy, content strategy, SEO and brand building.

With a passion for storytelling, brand, and user experience, Clara brings a sharp strategic mind and a love for words to everything she does. She thrives on turning complex ideas into clear, compelling messaging that resonates — especially in the B2B world. Collaboration is her happy place, and she’s all about working with the team to help clients hit their goals.

When she’s not crafting copy or mapping out messaging, Clara can usually be found watching movies, heading off on camping adventures, or — on a particularly good day — doing both at once.

AJ (as he’s fondly known) in align.me’s Senior Developer, and the genius behind Funnel Plan software. He’s been working as a Software Developer for eight years, after discovering an interest in programming in high school and going on to study computer science.

AJ’s number one priority is improving the performance, features and experience of Funnel Plan for its thousands of users around the globe. AJ hates being bored and loves learning new things – something that helps him excel as a developer, where the challenges and changes are endless.

A travel fanatic, AJ loves adventure of any kind – as long as it allows him to experience a new way of life and embrace his creative side through travel photography.

Web developer Jaro (pronounced Ha-ro) has spent a decade picking up some pretty special (and high demand!) programming skills. Being mostly self-taught, Jaro has a unique approach to web dev that allows him to find innovative solutions to any problem he comes across.

Jaro’s strengths lie in front end development – think HTML/CSS, JavaScript, .Net#C, and API implementation – but he’s expanded his skillset to include marketing-related skills like SEO, PPC, UX, and ecommerce. In simpler terms: Jaro’s your guy for all web-related needs.

When he’s not coding for align.me, you can find Jaro grinding hard on his start-up, an app that manages paid parking for establishments in the Philippines. Outside of his professional pursuits he still manages to find the time to play music and travel with his family in search of new beaches to relax on.

Meet Johnny, our WordPress wizz and web dev pro. A software engineer in a former life, Johnny has since found his calling in web development. For seven years he spent his time working with clients across the globe in his own business, before joining align.me in 2018.

As someone that lives and breathes web development, Johnny specialises in creating websites that hit all the right notes: responsive design, conversion funnels, website speed and performance, every Google optimisation under the sun and more.

Never satisfied with ‘good enough’, Johnny is constantly learning new trends, tools, and tech to give him more of an edge.

When Johnny isn’t behind the computer screen, you’ll find him playing video games, shooting hoops or creating art (a curious choice, considering Johnny is colourblind).

Avelino (answers to his nickname, Ave) is a Web Designer/Web Developer with 12 years’ experience creating and maintaining functional, attractive, and responsive websites. He completed his studies at the beautiful Central Luzon State University in the Philippines.

Though an incredibly strong web allrounder, Ave’s skills swing toward the front end – primarily design to web conversion and mobile responsiveness. Skills that are put to good use for align.me’s numerous web clients!

When he’s not finessing the functionality and UX of multiple websites, Ave takes every opportunity to spend quality time with his family. His perfect weekend involves a game of basketball (okay, he does this every weekend!) and having free time to cook and enjoy a delicious meal.

Having held roles as Sales Manager, Sales Lead, Country Head across multiple industries and regions over almost 3 decades as a Sales Practitioner, Priya knows B2B sales inside and out. As an entrepreneur herself, she knows the importance of strategic sales and marketing for SMEs. 50% of the 250 sales training and transformation projects she has been involved in have been around the expansion of products or building scalability.

Priya was driven to become qualified as a Funnel Coach to help solve the problem that many entrepreneurs have – confidence in their sales forecast. She believes sales and marketing alignment is the perfect recipe for business success, and Funnel Camp™ and Funnel Plan™ are uniquely positioned to enable that collaboration.

Not afraid of big change, Priya recently left life in the big city (Delhi) to move to a small town in British Columbia, Canada. She also encourages change in business, as an ageism activist and through her work with startups as a “mentor of change” supporting women in business.

Based in San Francisco, Helen is an accomplished global marketing executive with over 25 years of experience driving growth for technology leaders like SAP, Oracle, and Informatica. She has led marketing teams and initiatives across the US, UK, Europe, Brazil and Latin America. As Global Head of Marketing for SAP’s Intelligent Enterprise and Industries, Helen developed positioning and go-to-market strategies across all solutions.

Renowned for blending creativity and analytics, Helen builds high-impact strategic marketing programs that align with value and audience-spanning demand generation, product launches, partner enablement, and sales acceleration. She thrives on translating vision into execution and is a sought-after advisor for elevating brand awareness and all aspects of marketing.  With a keen interest in languages and culture, Helen excels at tailored messaging and campaigns that resonate locally across geographies. With her technical acumen, business prowess and collaborative leadership style, she is committed to propelling clients to their next horizon of innovation and growth.

Mirroring her professional versatility, Helen enjoys a tapestry of varied interests, including most sports (she’s a huge tennis aficionado) – both playing and watching, travelling, movies, cooking, wine tasting, and reading. Talk about an all-rounder!

Helen is a native English speaker, fluent in Brazilian Portuguese, intermediate in French and Spanish, and has a basic knowledge of Italian and German.

Based in Tokyo, Yasunori is an accomplished leader in the software industry with over 30 years of experience. He has held various leadership roles, from Business Development to Vice President of Area Field Marketing for Japan at CA Technologies. Yasunori has deep expertise in areas like go-to-market strategy, partner programs, demand generation, field marketing, and product marketing. In April 2023, he founded his own company, And-For-More-Co. Ltd, focused on helping foreign and multinational B2B companies launch businesses in Japan.

Thanks to his extensive time in the industry, Yasunori understands the importance and challenges of aligning customer-facing departments. He enjoys using his impressive experience to dig in and truly understand a client’s business, working together with them to overcome challenges and find solutions that lead to growth.

When he’s not making B2B magic, he’s either out on the golf course, fishing or DIY-ing. Talk about keeping busy!

Yasunori speaks Japanese natively and English well.

Based in Tokyo, Noriko is an accomplished B2B marketer, with over 20 years of experience in the field. As a specialist in the software sector, she has extensive knowledge of overseeing demand generation, branding, enablement, customer retention, and localisation. She has held senior marketing roles with companies like Salesforce and CA Technologies, directing marketing strategy across Asia Pacific and Japan.

She credits her interest in building a specialised B2B career to our Founder and CEO, Hugh Macfarlane. While working with him on a project to revitalise a Japanese software company’s operation, she was inspired by his insights, methodologies and ability to unify stakeholders under a single go-to-market strategy. Noriko leveraged her learnings and took her experience to the next level in 2023, when she co-founded And-For-More-Co., Ltd, a B2B marketing agency. Here, she uses her practical experience to help foreign-affiliated companies tackle the unique challenges of entering the Japanese market.

While that keeps her busy, Noriko still finds time for her other passions: browsing antique markets and cooking up a storm in the kitchen while listening to her favourite K-pop band, BTS.

Noriko speaks Japanese natively and English fluently.

Based in The Netherlands, Mark is a seasoned fractional SaaS sales leader with over 15 years of experience across start-ups, scale-ups, and SMBs in the SaaS/Tech industry. He played a significant role in a remarkable SaaS growth journey, scaling from 0 to 100 million ARR. Mark excels in building and scaling teams, pipeline generation, and implementing clear, data-driven processes to align revenue teams.

Today, he leverages his extensive experience to help clients build robust go-to-market foundations, driving growth through strategic sales and marketing initiatives. Mark is known for his data and process-driven approach, people-centric leadership, and natural curiosity, which he uses to identify and resolve growth barriers.

A native Dutch speaker fluent in English, Mark enjoys outdoor activities, traveling, and working out in his spare time.

Based in Melbourne, Australia, Graham harbours over 34 years of business experience in executive B2B sales and sales leadership roles. Graham is a highly experienced and versatile business executive with proven strengths in strategic business development, go-to-market planning, and sales and marketing.

Recently voted (by Crunchbase) in the World’s Top 25 Sales Leaders, Graham is an Amazon International Best-Selling Author, and a LinkedIn Top Voice (2018) award winner.

Graham has worked in the UK, Australia, and across the Asia Pacific as a representative of some of the world’s most innovative IT, telecommunications, finance and media organisations. Graham has extensive experience in developing, mentoring and leading highly successful sales teams while driving multi-channel sales engagement strategies that dovetail with the new Age of the Customer.

Today, Graham is the Founder & CEO of SalesTribe, and Co-Founder of the world’s first AI-Guided Selling platform – Qoos.ai.

Outside of work, Graham is a father of 4 children, a fitness fanatic and a self-professed “want-to-be rockstar”, who plays (occasionally) in a band with some friends.

Brett is both a sales performance guru and an SME sales and marketing planning leader, utilising his years of in-field experience to assist align.me clients to accelerate their growth.

He is the architect of align.me’s core planning product Funnel Camp, and respected speaker on the topic of Sales Performance. As Director of align.me, Brett has led hundreds of growth planning initiatives, both here and internationally, for some of the world’s best-known brands.

He has trained thousands of sales executives in B2B selling processes, and mentored CEOs, Sales Directors and their teams on the alignment of Sales and Marketing for growth.

Not one to be subtle, you can always hear Brett before you see him, thanks to his ever-ringing Richmond Tigers theme song ringtone.

Hugh is the heart and soul of align.me. He was driven to start the business by his passion for empowering businesses to align their sales, marketing and delivery to the process of their buyers.

Hugh has proven his belief in a buyer-centric approach by successfully leading hundreds of marketing growth projects and training thousands of B2B marketers across the globe.

As an expert on all matters “funnel”, Hugh has cemented himself as a thought leader in his field through the publication of his novel The Leaky Funnel and his concept of the ‘buyer’s journey’— a phrase that Hugh coined and is now widely used in the world of B2B marketing.

Hugh is also a lover of fine foods, and shares this passion with others through his cooking (he’s even cooked sous vide duck in the office – more than once).

It’s no easy task to manage and organise the day of an agency director, so we’re especially glad to have Marianne on our team. As the Executive Assistant to Brett, Marianne’s flexibility and organisational skills have ensured that no meeting has ever been missed.

Marianne has a degree in electronic engineering but found her calling in administration, due to her love of helping people and going the extra mile. Her experiences as a mother have also come in handy when it comes to multi-tasking, and it’s thanks to Marianne that the align.me team can enjoy smooth sailing on any day of the week.

When it’s time to clock off, Marianne is passionate about discovering new places and going on new adventures with her family. We’re sure that her love of reading goes hand-in-hand with exploring the world and experiencing new things!

Inna is the engine behind the scenes, keeping the wheels turning and the details in check. With a background in HR, admin and executive support across fintech, construction and renewable energy, she’s worked closely with senior leadership to manage projects, improve processes, and make sure nothing slips through the cracks. Whether it’s coordinating communications, refining internal systems, or juggling competing priorities, Inna brings calm, order and precision to everything she does.

She’s passionate about people and thrives in roles where she can make a real difference — whether that’s by solving problems, creating clarity, or simply making someone’s day easier. As Executive Assistant to the CEO, she’s the go-to for getting things done, anticipating needs before they arise, and making sure the whole team stays one step ahead.

Outside of work, Inna loves to travel, play video games, and cruise around on her electric scooter — her favourite way to clear her head and take in the world on the move.